![]() ![]() ( Allowing for customer opt-out is also a contractual requirement for retailers who sign up with Euclid, in case of any customer concerns with tracking.)īecause of the way the system is designed, it allows retailers to track customer traffic across locations and outside the main entrances, providing insight into other behaviors like whether outlets are eating into store sales, for example, or even how well window displays convert. It’s more data than a traditional door counter can accumulate, because it can actually track individual shoppers on a recurring basis, though not with personally identifiable information. The system can then hash devices’ MAC addresses (the unique identifiers devices use on the network) in order to learn how many people visit a store, when they enter, how long they stay, when and if they return, and more. These sensors can detect customers’ phones with Wi-Fi enabled. It competes with everything from old-school door “clickers” to beams mounted above the doors or even video-enabled solutions.Įuclid’s original product introduced more broadly in 2011 involves pre-configured sensors that connect with the switch in the network closet. The company sells to retailers looking to upgrade, replace or implement their systems for tracking shopper traffic, loyalty, and other metrics surrounding customers’ visits. And the company more recently brought on Sandra Dolan, a founding team member at competitor ShopperTrack. Scott’s brother Brett, also an Urchin co-founder, sits on Euclid’s board. That’s an especially apt description, given that COO Scott Crosby also co-founded Urchin, the software that Google acquired to eventually form the basis of what later became known as Google Analytics. The company likes to describe itself as something of a Google Analytics solution for the real world. Initially, the startup was going by the name “Euclid Elements,” but it has since changed that to Euclid Analytics, or just Euclid. In addition, the funding sees Benchmark’s Bruce Dunlevie, joining the company’s board.Įuclid had previously raised a $5.8 million Series A from NEA, Harrison Metal, Triple Point Capital and other angels. Also participating were previous investors NEA and Harrison Metal, as well as Novel TMT Ventures. We know of only one:Īrthur Rock, the Valley's original investor, who backed Apple, Fairchild Semiconductor, and Intel (his $300,000 Intel stake is now worth more than $500 million).Euclid, the analytics solution for brick-and-mortar retailers that first emerged from stealth back in late 2011, is today announcing $17.3 million in Series B funding in a round led by Benchmark Capital. $500 MILLION PLUS The privately held half-billion-dollar category is still a tough one to join if you're an investor, but it does happen. ![]() His successes: National Semiconductor, Macromedia, and Oracle. Lucas of Sand Hill Financial has 40 years' investing and moneymaking under his belt. But he'll forever be known as the only VC to invest in Microsoft. David Marquardt at August Capital has done well with investments in Seagate, SpectraLogic (acquired by Seagate), Stratus, and Netopia. He funded Visigenic (acquired by Borland, now Inprise) at the firm's IPO in August 1996, Sippl held 23% of the firm, and his shares were worth some $22 million. ![]() Roger Sippl founded Informix and Vantive, then turned angel. Kapor's venture capital firm was among the earliest investors in Uunet (acquired by MFS and then WorldCom) and Performance Systems International (now PSINet), and his firm also owns 2.2 million shares of RealNetworks. Some others we estimate to be worth more than $200 million: Henry McCance of Boston's Greylock (Tellabs, Manugistics, ImmuLogic Pharmaceutical, and Peritus), his partner Roger Evans (Ascend and Xircom), and Lotus founder Mitch Kapor. ![]()
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